It’s our first birthday and at Golf Express we’re celebrating a fantastic year of showing that golf fits into any lifestyle.
Since Golf Express launched last May we’ve made the most of the growing interest in shorter, quicker golf. By highlighting that golf can be played over short circuits, such as six or nine holes, we’ve attracted busy people as well as families who want to spend precious time together - and those who simply don’t want to play a full 18-hole round.
In total, over 25,000 people enjoyed a shorter format game through Golf Express, and over 200 clubs are already using the website to post offers.
In addition, we’ve seen Bromley Golf Centre brand itself as a Golf Express centre (pictured) and we’ve partnered British Speedgolf to promote an even faster, fun and fit version of the game. Speedgolfers jog between shots and can cover 9 holes in less than 40 minutes!
We’ll be spreading the message still further this year, with England Golf increasing its investment in the national marketing campaign and dedicating two months to specifically promoting Golf Express.
There’s lots more going on across the industry which also shows that Golf Express has captured the mood of the moment.
This weekend, the European Tour will hold its inaugural GolfSixes at Centurion Club in St Albans, when two-man teams from 16 countries will compete over six-hole circuits, accompanied by showbiz razzamatazz.
The R&A has introduced a 9-hole competition for amateurs across GB&I, with the final taking place on the eve of The Open at Royal Birkdale.
Top golfers like Charley Hull, Melissa Reid, Martin Kaymer and Padraig Harrington have all featured on video endorsing the pleasures of 9-hole golf. Click here
England Golf ambassador Justin Rose has said he often plays 9 holes in practice and described Golf Express as: “A great way to play all the game in half the time.”
Claire Hodgson, England Golf’s Head of Participation, commented: “It’s been fantastic to see the growing interest in short format golf and to get the support of top players and celebrities.
“We’ve reached so many people in the first year of Golf Express and now we’re looking forward to getting even more players and golf clubs involved, showing golf really is game for all.”